HOW TO MEASURE THE INSTAGRAM METRICS: THE ANALYTICS OF STORIES FEATURE OF INSTAGRAM

Ensure that you know how to view your stories’ analytics and which story metrics are worth the most when strategy building for Instagram stories. After twenty-four hours, Instagram stories vanish. The possible effect of stories is demonstrated for brands. Instagram stories are the primary channel for brands and businesses to drive engagement, sales, traffic, and awareness with interactive stickers, swipe-up capability, and top-of-the-feed placement.

  • To check the analytics of Instagram stories, there are some ways. But ensure that you have a creator account or business account. 
  • Go to your Instagram profile on the Instagram application
  • Tap the icon “menu” in the right upper corner.
  • And then tap on the Insights option 
  • Scroll down to Instagram stories
  • Choose Spot All to view the stories that are published over the past fourteen days.
  •  For an outline of how many steps were taken in your stories, choose interactions such as Follows or Reach. 
  • Click on the separate story and then swipe up to view the analytics of it.
  • Click on the eyes like a symbol to see other actions of the sticker
  • or see the poll results.

UNDERSTANDING THE ANALYTICS OF INSTAGRAM STORIES

The insights of Instgaram stories are divided into 3 categories: interactions, navigation, and discovery. To improve the discoverability of stories, add stickers. Your Instagram story is more likely to show in the larger story of Stickers or Explore when you utilize a location sticker or hashtag stickers. Use the food order stickers. Gift cards and support small businesses if you run a small-scale business. The navigation metrics show you what is not functioning and what is working. 

Suppose a plenty of people skip to the next story or exit the story. It is a fine sign that your content is not capturing the attention of the audience. The interaction statistics will help you measure success in achieving them if your goals include engagement and other actions. Buy Instagram story views at a low cost, and it will help achieve your goals, whether it is business or personal.  Compare profile visits with the following if your goal is to get more followers. 

LOCATION AND HASHTAG STICKERS OF INSTAGRAM STORIES

Instagram stories including product tags, mentions, locations, and hashtags. The taps of stickers are counted as interactions, and they can be found under the interaction metric. You won’t see the interaction metric if you have not used any stickers on Instagram stories.

The engagement metric of the Instagram story can be found under the interactions. For measuring the engagement of a story, there is no formula. 

MEASURING THE DISCOVERY ON INSTAGRAM STORIES

It is tricky to measure the discovery on Instagram stories. Since the Instagram application does not differentiate between the accounts that do not follow you and accounts that follow you. Reach shows you how many users are watching your Instagram stories. Keep an eye on website clicks, follow, and profile visits to drilling down on discovery. The Growth Insights was introduced by Instagram application recently, and it will let you see which posts and stories earned the most followers.