Instagram announced the release of the new brand, along with a video format called Instagram Television(IGTV). IGTV is available in the Instagram traditional app and also available in a standalone app. You can use the IGTV on regular Instagram through the IGTV icon at the right top of the screen.
WORKING NATURE OF IGTV
IGTV users are allowed to access different channels with long-form stream content. IGTV is the same as television and YouTube. If you open the IGTV app, it will start to play the videos soon, like television, and that can be up to a long hour. And videos are presented in a vertical format with full screen. Change the channel by swipe up once you are in a channel. From there, you can search for your favorite channel, sort by accessible content, otherwise, scroll through the videos created by the users you follow on instagram.you can comment, like, share any videos that you like or if you have an interest like the tradition Instagram app. For users who wanted exclusively to consume video, the only previous option for users is YouTube. IGTV also looks like an attempt of the same creation as Snapchat. In Snapchat finding section, where other user-created contents, videos crafted by friends, and popular videos are played on a loop continuously.
IGTV FOR ADVERTISERS
Ther is nothing initially meant for advertisers on IGTV. By content creators’ payment or through in videos advertisements in IGTV for monetizing, there is no method in place. That said, if ads are coming to IGTV, you will believe better. IGTV offers you a very realistic upgrade to the content, which is organic. So you can provide your followers on Instagram traditionally if you have already made more Instagram stories for your business, or even if you are not marked, the IGTV will offer you the above functionality. Repost or repurpose your meticulous creation on Facebook and YouTube on Instagram’s IGTV now and buy Instagram TV views and give entirely new content for your followers,then you can get famous all over the world. The file size will be up to 3.6GB for IGTV. The file type of IGTV video must be MP4. The video size is 9:16 for IGTV. The extension of the cover image and videos thumbnail will be “.JPG”. Swipe up to the action is available on IGTV like Instagram stories.