How To Market Your Business on TikTok- 5 Types Of TikTok Ads

TikTok is one of the most celebrated and remarkable social media apps. What makes this stage so popular is any individual can create videos and get their fan base. It has about 1 billion monthly active users. Many brands and marketers use this platform to promote their business. Since half of the TikTok users are from the young generation. If your target audience is young, then without a second thought, you can use this stage for marketing. 

TikTok offers ads to promote your business. You have different types of ads. Depending on your need and necessity, you can choose ads. When you want rapid growth and engagement, you can go for TikTok ads. If you are new to TikTok, make use of advertising opportunities. 

In this article, you will be learning different ways to implement TikTok marketing using ads.

Let’s get started,

TikTok Ads 1:In-Feed 

In the name itself, you can identify its functionalities. In-feed ads are like video ads that display in between the user videos. Audiences can find your in-feed ads when they scroll theirs for your page. You can add multiple call-to-action. One thing you have to remember, this type of ad can easily be ignored or scrolled past. You can catch only 2 to 3 seconds before they scroll your ad. So, try to make an attractive look and catchy subtitles. TikTok provides targeting based on audience demographics. Marketers can customize their audience. 

TikTok Ads 2: Brand Takeover

Did you ever experience ads as soon as you open your TikTok platform? If yes, then they are brand takeover. These ads will occupy full screen to your target audience. It will display when the audience opens the TikTok app. It is an exclusive ad; TikTok will allow only one brand to take over the category per day. If you have a maximum budget, then go for brand takeover ads. It is one of the best ads to build mass awareness, pull direct sales. Because you can put your message right away in front of your focused audience. This ad’s ultimate goal is to influence the audience to click on a CTA to direct to the landing page. It can be either internal or external. 

TikTok Ads 3:Branded Hashtag Challenge 

You can find your branded hashtags challenge on TikTok’s discovery page. It takes the challenging culture of TikTok and turns it into an advertising format. It is similar to the usual hashtags trend and challenges on TikTok. But, branded hashtags challenge organic and sponsored opportunities for brands. Make your hashtags challenge successful by visiting it helps to get maximum engagement. Moreover, you can get more reach and exposure. These ads’ main purpose is to promote your branded hashtags and encourage people to participate in your challenge. 

TikTok Shoppable Ads 4: The Hashtags Challenge Plus

It is the new form of ads; it allows the audience to shop products directly in the app. This feature has been introduced on select accounts. It offers an individual ‘discover’ tab on the hashtags landing page. There, the audience can start looking for products from the campaign and buy them within the app.  

Try Branded TikTok Stickers 

On TikTok, you can come up with your own branded TikTok stickers for your business or product. It is one of the excellent ways to attract the audience to connect with your videos. Have a look at the NFL has released player AR stickers. In the video creation tool, the audience can spot it in the ‘football’ effect folder. 


Even, you can consider influencer marketing ads, which will work well, many brands have succeeded with this ad. Choosing the ad type is essential. Depending on your objective, pick it wisely. I hope this article will help you to learn something about TikTok ads.